Coming from the small state of Delaware, Custo is an artist that stands out from the rest. Born Jacques Evans April 2,1982 in Wilmington, DE. Having the same name as famous explorer Jacques Cousteau, is how the neighborhood gave him the nickname “Cousteau”, which he spells Custo. He is very consistent with creating that wow factor to get people to acknowledge his place in the music scene. He was the first Delaware artist to launch a promotional tactic that included regional T.V. commercials. He had a commercial on T.V. viewed by millions advertising the release of his first solo LP Real vs Fake. He was also the only Delaware artist to have a album placed in F.Y.E. music stores in 2009. The rap style of Custo is more like a mix between Young Jeezy and Nas. The Jeezy side is the trap/hustle talk that he spits on tracks. He also has been involved in the drug trade on a major level in his past. The Nas side is how all his songs have a concept and some sort of substance or storytelling. He always seems to have a message and knowledge on a street and life level in his rhymes.  He has performed on stages with major names such as Jadakiss, Gillie da Kid, Cassidy, Papoose,  just to name a few. XXL magazine had him in a featured article twice. He has been in Hip-Hop weekly in the next to blow section also. Custo rhymes about the struggle and oppression that most black, low income families deal with. He doesn’t talk about drug dealing to glorify it but, yet he explains that this is what he was exposed to and as a way to help his mother with some of the load. “Parents where I’m from struggled”. “So if we started hustling, not needing help from moms, and at the same time help her out, that’s what we did”. “I’m from a neighborhood (Brookmont Farms) 10 minutes outside of Newark but, in Delaware your address is whatever city your closest to”.